Great Etsy Tips : 1.0 -- Keep it Cohesive!

I am starting a new series on Great Etsy Tips for Sellers - follow along and you might learn a few things along the way.  I have been selling for 4 years on Etsy and I still learn new tips all the time!

This great tip is from HeyMichelle - an Etsy curator.

Keep it Cohesive. 

"Having a cohesive shop is what makes having a well-stocked shop so beneficial. If a shopper comes in on one of your items, and the rest of your shop appeals to that same customer, there are now a variety of items they might buy. If you’ve ever seen something cute in a shop window and then gone in and bought something else, you know how this works."  

 

I totally agree with Michelle!  I now have two shops on Etsy.  In March 2008 was the birth of MyTwoBabes - the label shop... I opened a second shop in May 2010 to sell my pillows and other fun fabric items.  I love to create them and they just didn't flow (or SELL!) together in my label shop.  

As you can see in the photos pictured... I try to use the same background (white beadboard wall), a white base for the item to set on, and natural lighting from the window in my office.   Keeping all the colors of the items in my shop similar, and the photo format the same lets the viewer know I am keeping the product line well focused.

If you have a certain strength - focus, focus, focus!  I love graphic design.  Typography.  Word art...  call it what you may.  I use the same design program to do the labels and the pillows, but with two separate shops I can create a sole focus on one item and do it well.  In that particular shop, that item is king - the customer can see that I am interested in what they want & on developing new products within that line to make their lives more enjoyable.